With over a decade of working experience, I have maintained balance between the creative and rational aspects of design. I ensure that in all work that I do, there is always synergy in both the functional and aesthetic value.
I work well in the boardroom and am comfortable presenting work. With this, I also am able to accept different ideas coming from various view points with an open mind without losing focus on the main objective. I firmly believe that there are more than one ways to materialize creativity, and this can be achieved through enthusiastic collaboration.
My responsibilities have seen me working both with local and international teams. Flexibility is also a skill I've developed throughout my years of working that has helped me in overcoming challenges within the work place and I love nothing more than to see growth and progress within the team and the company.
During my career I have handled various projects with the use of different software and platforms which require hands on knowledge and adaptability.
01 INTRODUCTION
LAWRENCE
LERIOS
CREATIVE DESIGNER / RETAIL DESIGNER
ABOUT THE DESIGNER
03 PORTFOLIO
PRINT DESIGN
DIGITAL DESIGN
TRADE & EXHIBITS
VISUAL MERCHANDISING
RETAIL STORES
OTHER WORKS
04 Experience
2023 - Present
Growve, USA
3D Graphic Designer
- Creating visually compelling and persuasive product images and graphics for Amazon product listings.
- Ensure all graphics and images adhere to Amazon's image and content guidelines, including size, resolution, and content requirements, to maximize visibility and compliance on the platform.
- Collaborate closely with marketing teams, product managers, and copywriters to ensure the successful execution of visual assets that drive sales and enhance the overall customer experience on the Amazon platform.
- Design informative infographics and lifestyle images that highlight product features, specifications, and usage scenarios in a visually appealing and easy-to-understand manner.
2022 - 2023
OSIM International Pte Ltd, Singapore
Working closely with assigned territories to ensure consistent depiction and application of the Retail Concept Design platform
that is aligned to the company's brand values, personality and HQ concept Guidelines.
2019 - 2022
Clarins Pte Ltd, Singapore
Senior Visual Merchandising Executive, APAC
Ensuring high visual merchandising and counter design standards across Japan, Korea, and ANZ. Creates and develops
VM launch guidelines for APAC programs and permanent in-store elements.
2018 - 2019
Printedge Communications Pte Ltd, Singapore
Senior Graphic Designer
Designs shop fronts, interiors, events, point of sales and store displays from a wide range of clients which includes the Mondelez group, Nippon Paint, Cold Storage and more
Working closely with the client to interpret the brief and to develop design ideas, both 2D and 3D. Presenting ideas to the client including layouts, structures, storage, display, graphics, signage and colours
2017
Shipserv CI, Philippines
Part-Time Creative Designer
Fulfills the responsibility of formulating graphic designing solutions so as to provide an optical effect for the projects assigned by the clients. In charge of making animated web banners for Shipserv’s clients
2011-2017
Sony, Philippines Inc.
Creative Officer / Senior Store Designer
Directly sets a meeting with the Managing Director, Sales Manager and the Marketing department concerning all design approvals for store design and artworks. Oversees the design process and gives guidance to the creative team
2008
Omniessence Events inc.
Intern Graphic Designer
Specialized in print, designed collaterals for events. I was also the event photographer